The Senior Lending Network(R), a leader in reverse mortgages, announced today the company is further developing and strengthening its brand to reflect its new tagline, “We can change your life.” In line with this strategy, Senior Lending Network also is introducing an enhanced logo, which better reflects its trustworthy reputation and consolidates all of its sub-brands under the Senior Lending Network name.

“We are committed to helping seniors,” stated David Peskin, chief executive officer of Senior Lending Network. “And we believe this updated brand reinforces the strength and stability of our company. These days, with current economic conditions as they are, we are seeing more seniors turn to Senior Lending Network to change and improve their lives.
We anticipate that the need for a Senior Lending Network reverse mortgage will continue to increase, especially as more and more baby boomers turn 62.”

This brand evolution is the result of one-on-one interviews with customers, partner brokers and staff, to understand why homeowners seeking reverse mortgages choose Senior Lending Network over other lenders. The interviews revealed that the ‘Senior Lending Network’ name is well known and highly regarded, and seniors have an emotional connection to receiving a reverse mortgage from this established brand.

To consolidate its position as one of the most trusted lenders for reverse mortgages, the company is simplifying its sub-brand structure to one brand: World Alliance Financial Corp. is now Senior Lending Network (for the Corporate and Retail Divisions); Lender Lead Solutions is now Senior Lending Network (Wholesale Division) and Lender Lead Solutions University is now Senior Lending Network University. The company also will continue to work with Robert Wagner, a trusted spokesperson whose reputation resonates with both seniors and their caregivers.

The company hopes these changes will further strengthen the relationship between seniors and Senior Lending Network.

Slipping and falling can cause more than just a cut orbruse.Tumbles are costing Albertans some serious coin.

The province says it wants to change that.Today, it’s launching Finding Balance, an awareness campaign aimed at educating seniors on the importance of leading healthy lifestyles.The program will include lessons on improving health and wellness, as well as tips on making homes safer.

“Those who have cared for parents or grandparents know that as seniors age they are more likely to fall and suffer an injury,” Premier Ed Stelmach said in a news release.

“In fact, falls are the leading cause of injury-related hospital admissions for older Albertans, so this campaign focuses on educating our seniors in avoiding the potentially very serious consequences of losing their balance.”

According to the Alberta Centre for Injury Control and Research, seniors falling cost the Alberta economy almost $88 million in 2003.

At that rate, the figure could swell to $250 million by 2033, the province warns.

In 2006, tumbles led the charge of injury-related hospital visits, officials said. About 20 such admissions were logged in Alberta each day.

Of course, saving cash isn’t the only concern, said ACICR’s associate director.

Kathy Belton said those involved in the initiative will likely lead to a healthier flock of seniors who will be able to enjoy independence and a higher quality of life.