According to a survey done by AARP, over 30,000 baby boomers and Matures are going Green! Green Baby Boomers tend to support local retailers that give back to their communities and choose locally produced products. AARP’s research study found that more baby boomers are more prevalent among Matures, and appear to directly correlate with their increasing age. These correlations may forecast that social and environmental consciousness will increasingly shape the purchasing behaviors of baby boomer shoppers.

Key findings from AARP include:

· Almost three-quarters (70%) of baby boomers say that they feel a sense of responsibility to make the world a better place.

· Good customer service is nearly twice as important among Green Baby Boomers as it is to other baby boomers (70% vs. 45%).

· Green Boomers are seeking authenticity and relevance, as well as real information about products in adevrtising campaigns.

· 50 percent of baby boomers at every income level are likely to buy brands that are environmentally safe, those at the lowest income level ($0-$50K) are most inclined to do so (57%).

· Green Boomers are consuming more media, particularly print, and exhibit higher brand loyalty across all categories of products.

Posted at Tuesday ~ February 02, 2008

Category: News & Articles, Healthy Aging, Baby Boomers

 

 

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