AT&T has designed a new wireless plan designed for consumers over the age of 65. The new AT&T Senior Nation 200 plan offers 200 Anytime Minutes, 500 Night & Weekend Minutes and unlimited mobile-to-mobile minutes for $29.99 a month.
Andy Wilson, vice president of wireless consumer marketing, says AT&T has developed a voice package specially designed for seniors to stay in touch with friends and family.
This should be a great marketing campaign for AT&T. The need for cell phones for seniors could be a huge market. I don’t know many seniors that currently use one. ..Do you?