Slipping and falling can cause more than just a cut orbruse.Tumbles are costing Albertans some serious coin.

The province says it wants to change that.Today, it’s launching Finding Balance, an awareness campaign aimed at educating seniors on the importance of leading healthy lifestyles.The program will include lessons on improving health and wellness, as well as tips on making homes safer.

“Those who have cared for parents or grandparents know that as seniors age they are more likely to fall and suffer an injury,” Premier Ed Stelmach said in a news release.

“In fact, falls are the leading cause of injury-related hospital admissions for older Albertans, so this campaign focuses on educating our seniors in avoiding the potentially very serious consequences of losing their balance.”

According to the Alberta Centre for Injury Control and Research, seniors falling cost the Alberta economy almost $88 million in 2003.

At that rate, the figure could swell to $250 million by 2033, the province warns.

In 2006, tumbles led the charge of injury-related hospital visits, officials said. About 20 such admissions were logged in Alberta each day.

Of course, saving cash isn’t the only concern, said ACICR’s associate director.

Kathy Belton said those involved in the initiative will likely lead to a healthier flock of seniors who will be able to enjoy independence and a higher quality of life.

Luveda Fern Kessler fell and cut her leg as she got out of bed at her Laguna Hills assisted living apartment.The 83-year-old woman did as she had been told to do: Press a personal emergency response call button, according to a recent lawsuit. Bleeding from the two-inch gash she waited for help. Twenty-four minutes later, at 1:57 a.m., an unidentified staffer at Villa Valencia Health Care Center called 911, the filing says.

“Is there a nurse with the patient?” the dispatcher asks the staffer.

“No, there’s not a nurse here right now,” the staffer replied.

“OK, are you able to control the bleeding with some pressure?” the dispatcher later asks.

The staffer replies: “I’m trying to find it right now … the bleeding, where it’s coming from.”

Paramedics arrived at 2:10 a.m. Kessler lay on her stomach, nonresponsive. She was later pronounced dead at a local hospital.

Villa Valencia did not report the Aug. 23, 2007, incident to the state. Officials only became aware of the case after being contacted by The Orange County Register for this article.

Kessler’s death has led to a wrongful death lawsuit filed in Orange County Superior Court last month against Villa Valencia and its owner, Sunrise Senior Living Inc. The 911 tape will be used as evidence in the trial, according to Richard Cohn, who represents Kessler’s surviving relatives.

“They let my mom bleed to death,” said Kessler’s daughter, Joanne. “I thought that was the best place for her. … Her death was completely preventable.”

Sara Krueger, a spokeswoman for Sunrise Senior Living, said she could not comment on Kessler’s demise because of the pending litigation. “Sunrise’s first priority is the health and safety of our residents and we take all allegations very seriously,” she said.

She added that the company does train staffers on when to call 911, and how to assist residents while paramedics are en route. She declined to give more specifics on training.

The Virginia-based company – which runs 445 senior centers internationally – has garnered criticism in two other lawsuits this year over care of residents at Villa Valencia’s adjacent nursing home unit.