Sunrise Senior Living now offers a new informational guide to help seniors and their families identify ideas for affording senior care in today’s challenging economy. The guide, called Affording Senior Living: The Financial Options, is available at Sunrise communities nationwide and also online at www.sunriseseniorliving.com/financialoptions .
The Affording Senior Living Guide gives tips for families and helps to identify a variety of financial products that are available in the marketplace today to help families who need access to senior care, but are unsure how they will pay for it.
Affording Senior Living: The Financial Options incldues information about the following:

Traditional options such as investments, savings and income
Real estate options such as home equity loans and reverse mortgages
Insurance options such as long term care insurance and life settlements
Government options such as Veterans’ Benefits and Medicare

Sunrise Senior Living Inc. lost nearly a quarter of their value Monday and hit a seven-year low.The drop came against the backdrop of a steep market sell-off.

The company’s stock fell $2.55, or 19 percent, to $10.85. Earlier in the session, the stock sank to $9.51, a level not seen since April 2001. The shares have lost more than a third of their value in the past month and are down nearly 60 percent in 2008.

Analyst Derrick Dagnan of Avondale Partners said the company’s stock decline evidently exceeded that of other senior living companies because of ongoing concerns that it is not as sound as some of its peers.

“A lot of that has to do with the company’s emerging from a period where they just restated two years’ worth of accounting results and filed statements that had been past due,” Dognan said. “Management’s done a great job of getting this company back on track, but there are still a lot of questions.”

He cited issues involving its development project in Germany, significant writedowns and poor performances by its hospice and development businesses.

Sunrise on Sept. 10 reported a $31.8 million loss for the second quarter and said it had scaled back its planned openings of new centers to between 1,200 to 1,400 units from an earlier target of 3,200 to 3,400 units. It also wrote off $10.5 million of costs relating to discontinued development projects during the quarter.